Friday, July 11, 2008

Justine

Justine. Published by Justeen, LLC
http://www.justinemagazine.com/

I reviewed this magazine last year and I'm pleased to see that it's still doing well. The subscription price has not changed, and its website just keeps getting better. In fact, the latest addition to the website is "Spark: Where Girls and Books Ignite," an online book club. What librarian doesn't love that? http://justineforms.com/bookclub.htm If you're tired of Cosmo Girl, Seventeen, and the rest, check out Justine, reviewed below.

“Teens … Real teens….Just teens” is the tag line for the bimonthly magazine with the clever name, Justine. Publisher and Editorial Director, Jana Kerr Petty, promises that Justine is “positive and uncompromising,” “with a focus on a healthy lifestyle.”
(http://justinemagazine.com/aug_sept07/publisher_letter.htm) The $14.95 per year subscription price is higher than the price for rival magazines, Teen and the industry leader, Seventeen, however Justine appears ready to take on the long-time favorites, billing itself as “the new teen in town.” The June/July 2007 cover features an attractive blond model, an inset of celebrity Mandy Moore, feature article teasers, and a top banner touting an exclusive interview with Bonnie Wright, of Harry Potter fame. Placed side by side with Seventeen magazine, it’s difficult to tell them apart. The higher subscription price can most likely be attributed to the very minimal amount of advertising in Justine.

Justine contains six focus areas – features, “just’beauty,” “just’style,” “just’life,” “just’media,” and “just’give.” True to its publisher’s promise, Justine shuns celebrity dirt in favor of uplifting celebrity stories, and the positive message reveals itself in activism (Dollars for Darfur, for example) and athlete profiles. This wholesome message, however, does not necessarily spell “uncool” for YA readers. Justine contains the beauty tips, fashion advice, and celebrity bios (Corbin Bleu of High School Musical) de rigueur for a publication of this type. Reviews of books, movies, music and technology, round out the serial’s offerings. Judging by content and the average age of letters written to the editor, the target audience for Justine is teenaged girls, aged fourteen to seventeen. It will be interesting to see if this fairly new magazine will have staying power.

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